Andy Picci > About > biography.rtf

I am a conceptual artist.

Born in 1989 in Lausanne, Switzerland, where I live alternately with Paris, I studied Photography at ECAL in Lausanne, visual communication at ESAM Paris, and obtained a Master degree of Fine Arts from Central Saint Martins UAL.

My research explores the construction of identity, social media, and the quest for self-identity in our hyper digital age. It offers a dreamy and contemplative glance over deeper societal explorations that steers my artistic process. Through philosophers like Guy Debord and Jean Baudrillard, I developed a fascination with the illusion of the self and the meaning of identity construction. A quest of identity which I explore through digital mediums, surrealistic atmospheres, interactive artworks and mixed media. Through my creations, I present the world through a different perspective rather than the one dictated by society. In that sense, I approach virtuality as a way to (re)connect with oneself.

My work was exhibited in international galleries and art institutions such as Museum Der Bildenden Künste in Leipzig, Magasins Généraux in Paris, Koenig Galerie in Berlin, CADAF (Crypto & Digital Art Fair), and OÖ Art in Linz as well as some of the most iconic screens including Times Square in New York, Shibuya Crossing in Tokyo, K-Pop Square in Seoul and Piccadilly Lights in London.